Built by someone who
lived the problem.

Chris Morales spent the first decade of her career in childcare — not marketing. She managed enrollment at a mid-sized daycare chain in Houston, then served as director of operations for a Montessori school network that grew from two locations to six during her tenure. She knows what a licensing inspection feels like. She knows the Sunday-night anxiety of a roster that's thirty families short of breakeven. She knows what it feels like to pour everything into a program that parents never find.

In 2016, the Montessori network Chris was leading hired a digital marketing agency to accelerate enrollment. The agency had strong credentials — it simply had no experience with childcare. The website they redesigned was beautiful. It was also impossible to navigate on a phone. The SEO strategy targeted keywords childcare parents don't actually use. The Google Ads campaign sent paid traffic to a homepage with no enrollment form above the fold.

After eight months and $40,000 in fees, the network's inquiry volume had not meaningfully improved. Chris began studying digital marketing directly — applying what she learned to the network's digital presence herself. Within four months, organic inquiry volume doubled.

That's when it became clear: the problem wasn't marketing. It was that nobody building marketing strategies for childcare centers actually understood what drives an enrollment decision from the inside.

Chris left the Montessori network in 2018 and spent the following years building what she wished had existed — a marketing agency that started with the childcare enrollment decision process and worked backwards to strategy, not the other way around.

Enroll & Co. is new as an agency. What is not new is the knowledge base behind it: twelve years of studying why parents choose one childcare center over another, what language they search in, what trust signals convert a tour visitor into an enrolled family, and what digital failures cost enrollment even when the program itself is exceptional.

We are not bringing a generalist playbook to a specialized industry. We are bringing specialized industry knowledge to every marketing decision we make — from keyword selection to landing page architecture to the specific schema markup that tells Google exactly what kind of organization a childcare center is.